When it was decided to give Elsie’s a…
Our mission is to stop good food from going to waste. Day in day out, at all hours, our volunteers collect surplus good food.
We are a not-for-profit enterprise (CIC) and measure our impact by the tonnage of nutritious produce we rescue. But we also focused on how our outlets serve the needs of all customers – especially those in food poverty or social isolation.
Fruitful Abundance also raises awareness about what people throw in the bin: because helping the environment also makes household budgets go further. Wasted food is a huge challenge for the planet, with lorry loads ending up in landfill every minute. We are part of a movement to make the system more sustainable.